Sam Humphrey

Sam is one of the founding Partners of PSFI and leads clients through business challenges in her consulting, coaching and programme delivery in the areas of:

  • Leadership of teams and clients
  • Personal change and transition
  • Team and Board development
  • Working with difference
  • Enhancing coaching and mentoring capability

Her work directly impacts the personal and commercial success of her clients by increasing personal and group effectiveness, efficiency and enjoyment.

Sam is one of the leading authorities of coaching within the professional services sector beginning with her pioneering work early in her career to her current portfolio of consulting, coaching, training, supervising, writing and researching.  She is an award winning writer having authored numerous articles and case studies and is the co-author of the book Dances with Clients, due to be published in 2018, which chronicles her coaching development from novice to master through storytelling.

Experience and credentials

Sam leads and delivers one to one and programmatic events to international clients.  She has been coaching for two decades having worked with hundreds of partners and business leaders achieve ambitious results for themselves and their firms.

An HR professional by background, Sam was the Global Head of Coaching for a prestigious multi- national organisation and spent several years in the luxury car industry.  In her coaching role, she focussed on establishing the coaching infrastructure to deliver measurable business results.  She was one of the first coaching professionals to launch a comprehensive Executive Coach Assessment Centre in Europe and Asia Pac. 

She has worked with over 75 professional services firms including magic circle law firms, accountancy, consulting and investment banking.


  • Co-authored the award winning article, ‘Is a coaching culture an alternative tyranny?’ and ‘Martini Coaching’
  • Currently studying for a Doctorate in Coaching Supervision
  • Member of the Coaching at Work Editorial Board
  • Professional Masters in Coaching
  • Post Graduate Diploma in Personnel Management
  • Accredited member of the WABC and member of EMCC and CIPD

+44 (0) 7767 417450